I
have recently discovered Kinetic Typography (KT). Most of us have probably seen
it before, most commonly in Music Lyric Videos. Kinetic Typography, put simply
basically means moving words.
There
are many works involving KT out there, be it simple videos on Youtube to
commercial advertisements using it. They range from simple videos using sound
clips from movies and only involving words moving on screen, to renditions of
game trailers with relevant images and artwork being involved.
Here
is one I find particularly interesting.
It is based off the movie “V for
Vendetta” and features the scene where V introduces himself, a captivating
speech to say the least. In this video, I
love how the animations serve to highlight and maintain the suspense in the
scene, creating a good synergy with the audio text.
The
concept of KT interests me greatly, (obviously
otherwise I will not be blogging about it) the use of words in these videos
highlight certain interesting thoughts to me. Firstly, how will one go when one
wishes to present a video with KT. After all, the lyrics have to be present
irregardless. The only variable is how
you present it. This reminds me of typesetting, where the overall form of
the words and even how the words go together can be presented to create and
emphasize the audio.
Besides
the static display, the animation, with tools such as Adobe After Effects allow
for the words itself to be altered. Words splitting apart to show chaos, or the
impression of rising up to show growth, all these are possible.
Of
course, the words do not need to be presented in and of itself. Many videos contain minute animations,
moving images in tandem with animated words. This allows for a greater
freedom of expression then one might expect with the idea of kinetic
typography.
The
most common use of kinetic typography seems to be of music lyric videos.
However, I feel that their potential far extends that. While adaptations of
trailers are interesting, I feel that using kinetic typography on speeches are
by far the most captivating. Much like how literature has us analyzing text,
peeling them apart in layers to see what the author means, KT does the same,
but in a more overt, visual way such that the animator can express his views on
the audio clip that he is presenting.
-real
tired ARP
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